A logo is not communication, it’s identification. A good logo shouldn’t say mutch. Rather, it should follow this criteria:
1.
Is it appropriate?
2.
Is it distinct?
3.
Is it simple?
4.
Is it versatile?
Appropriate, meaning the design style makes sense for the industry and audiance?
Is the logo memorable? Does it stand out in a crowd?
The best logos are very simple. Too many details are distracting and forgettable.
Is the logo able to adapt to the various design applications it will be placed on?
1.
Is it appropriate?
2.
Is it distinct?
Appropriate, meaning the design style makes sense for the industry and audiance?
Is the logo memorable? Does it stand out in a crowd?
3.
Is it simple?
4.
Is it versatile?
The best logos are very simple. Too many details are distracting and forgettable.
Is the logo able to adapt to the various design applications it will be placed on?